Pure Professional Smoothing Shampoo transforms dry unruly frizz with deep strand hydration and repair, for utterly smooth, sleek, shiny hair. ELEMENTAL BOTANICAL COMPLEX+ Sea Kelp Protein and Amino Acids strengthen...

Argan Oil Reforming Shampoo Enhanced with frankincense oil and keratin, this exclusive blend provides moisture and smoothness to distressed, lackluster hair while working to reform and help protect hair from...

Pure Professional Smoothing Conditioner transforms dry unruly frizz with deep strand hydration and repair, for utterly smooth, sleek, shiny hair. ELEMENTAL BOTANICAL COMPLEX+ Sea Kelp Protein and Amino Acids strengthen...

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, sea buckthorn berry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help...

Smoothing Conditioner | Frizzy and Unruly Hair  Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, sea buckthorn berry and grape-seed oils. Moisturizing...

Restore Shine & Heat Protection Use better products, get better hair. That's our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair...

Refresh and Recharge | For Dry to Normal Hair Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and...

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to...

Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength,...

This soothing, rejuvenating, sulfate-free conditioner for distressed, over-processed hair infuses the hair shaft with nutrient-rich argan, marula, sage and grape-seed oils. The blend of antioxidants and moisturizing fatty acids, along...

Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and...

Purple Sage Brightening Conditioner is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and...

Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract,...

Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract,...

Argan Oil Reforming Conditioner harnesses the true power of Moroccan Argan oil, providing intense conditioning, detangling and hydration while maximizing shine. Ideally suited for severely damaged, unresponsive hair, this breakthrough...

An understated composition of luminous jasmine and tart rhubarb with the freshness of green tea and bergamot. cruelty free | vegan | paraben free Strengthens, shields, and hydrates all hair types....

Refresh and Recharge Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage...

Balance and Tone   Brighten blonde and silver hair with Theorie Purple Sage Brightening Travel Pack. The on-the-go, travel-sized pack which supports radiance and eliminates brassy tones for brighter, more...

Smoothing and Rejuvenating for Over-Processed Hair Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a...

For Severely Damaged, Unresponsive Hair. Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.Enhanced with...

For Severely Damaged, Unresponsive Hair. Packed with nutrients, this enriching conditioner uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep...

Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and...

Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates....

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation...