Why we love it: Use on dry hair for instant de-frizzing Avocado Oil + Omega 3’s hydrate + nourish Quick bedhead “day two” styling Grooms + silkens without greasy look...

For Curly Hair Meet the "curl whisperer"! Breakthrough, light-as-water spray air-dries to deliver the silky, glossy, perfectly defined, "crunch-free" curls of your dreams! Finally! A "one and done" stylingsolution for...

COLOR WOW STYLISTIC DREAM PACK  Magic so good you need to see it to believe it! Dream Coat uses a ground-breaking, heat-activated polymer technology that is feather-light. It will not weigh hair...

Instant volume and sexy texture without clouding your color WHY WE LOVE IT:  Instant fuller, thicker hair Ideal for beachy waves Doesn’t glue strands together when using hot tools Heat...

  LEAVES NOTHING BEHIND BUT CLEAN, FRESH, GLOSSY HAIR. PERIOD. The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or...

  A revolutionary approach to conditioning Unlike typical formulas, Color Security Conditioners are uniquely formulated with NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning...

  A revolutionary approach to conditioning Unlike typical formulas, Color Security Conditioners are uniquely formulated with NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning...

  Best for all hair types WHY IT'S WOW Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair Weightless formula instantly absorbs; leaves no waxy, heavy buildup Penetrates deep...

  MAKE YOUR HAIR 50% STRONGER EVERY TIME YOU BLOW-DRY Kale-infused Dream Cocktail, with sulfur rich sea kale, is a leave-in treatment that turns blow drying from a hair stressing...

  MAKE YOUR DRY STRAW-LIKE HAIR SILKY, SLEEK AND SUPPLE EVERY TIME YOU BLOW-DRY Coconut-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into...

  Carb-infused MAKE YOUR THIN HAIR THICKER AND FULLER EVERY TIME YOU BLOW-DRY Carb-infused Dream Cocktail is a leave-in treatment that turns blow-drying from a hair stressing session into a...

  Color WOW Dream Filter Pre-Shampoo Mineral Remover 200ml SIMPLY SPRAY ON, THEN RINSE OUT TO INSTANTLY REMOVE METALS + MINERALS THAT DULL, DARKEN + DISTORT YOUR HAIR COLOR WORKS...

  SIMPLY SPRAY ON, THEN RINSE OUT TO INSTANTLY REMOVE METALS + MINERALS THAT DULL, DARKEN + DISTORT YOUR HAIR COLOR WORKS LIKE A MAGNET IN UNDER 3 MINUTES TO...

  Color WOW One Minute Transformation 120ml Why we love it: Use on dry hair for instant de-frizzing Avocado Oil + Omega 3’s hydrate + nourish Quick bedhead “day two”...

  Color WOW Extra Mist-ical Shine Spray 162ml Best selling shine spray makes every style look sparkling and healthy ⁠— like diamonds in a can WHY WE LOVE IT:  Breakthrough, light-weight flower-powered...

  Color WOW Pop + Lock Frizz-Control and Glossing Serum 55ml Smooths, seals, adds sparkling shine for color that pops WHY WE LOVE IT:  Works on wet or dry hair...

  Color WOW Raise The Root Thicken and Lift Spray 150ml What it is: A hairspray that creates long-lasting lift, body and fullness. What it does: This hair spray is...

  Color WOW Speed Dry Blow Dry Spray 150ml What it is: A hair spray that cuts drying time by over 30% What it does: This hair spray uses new...

  Color WOW Control BLUE Mousse 200ml Toning + Styling Foam for Brunette Hair Easier, friendlier way to instantly neutralise brassy tones; add bounce + style memory. WHY WE LOVE...

  Color WOW Control PURPLE Mousse 200ml Toning + Styling Foam for Blonde Hair Easier, friendlier way to instantly neutralise brassy tones; add bounce + style memory. WHY WE LOVE...

  Color WOW Style on Steroids Texturising Spray  Instant volume and sexy texture without clouding your color WHY WE LOVE IT:  Instant fuller, thicker hair Ideal for beachy waves Doesn’t...

  Color Wow Root Cover Up - Platinum / Light Blonde Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots...

  Color Wow Root Cover Up - Black Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends highlights...

  Color Wow Root Cover Up - Red Cover greys and dark roots, refresh highlights, thicken & perfect thinning hairlines  Covers grey seamlessly, even covers dark roots and extends highlights...