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SCHWARZKOPF BC BONACURE COLOR FREEZE SILVER SHAMPOO 250ML Pigmented shampoo for cool colour tones. It’s the breakthrough lamination technology that protects colour vibrancy and seals in shine, giving up to 90% colour retention and 100% more shine until the next salon visit. Benefits: Gently yet effectively cleanses hair and scalp Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to zero colour fade Preserves and revives cool tone directions Neutralises unwanted warm undertones Adds a cendré shimmer to white or highlighted hair and very light bases How to use: Apply to wet hair Add a little more water and massage again Leave for 1-5 minutes Watch the process and rinse when the desired shimmer is achieved Use daily for a more intense effect Use 1-2 times per week for tone maintenance