WHAT IT DOES Instantly erases Red & Orange tones from brunette hair with repairing opti-PLEX™ technology. WHO IT’S FOR Brunette hair that needs cleansing & refreshing HOW IT WORKS Apply to wet hair. Massage hair and scalp with shampoo. Rinse thoroughly. SPECIAL INGREDIENTS Opti-PLEX™ technology, Blue pigment and FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.