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WHAT IT DOES Instantly erases Red & Orange tones from brunette hair with repairing opti-PLEX™ technology. WHO IT’S FOR Brunette hair that needs cleansing & refreshing HOW IT WORKS Apply conditioner after shampooing. Massage through hair, concentrating on the ends. Rinse thoroughly. SPECIAL INGREDIENTS Opti-PLEX™ technology, Blue pigment and FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.